Florida Real Estate Blog

December 5, 2007

When Do You Need a Real Estate Agent?

Filed under: Real Estate — gbeaty @ 8:34 pm

If you are putting real estate on the market, you will have the option of using a real estate agent. You may, however, have questions about what they can do for you that you can’t do for yourself. After all, you are perfectly capable of learning about the real estate market, then letting potential buyers into your house and showing them around, right?

If you possess all the information you need to make the sale, then you may actually save time and money showing the real estate for sale yourself. If you know how to present the floor plan, for instance, and how to show off your house’s most attractive features, then perhaps you should give it a shot. However, many people do not have the skills to sell their home, nor the knowledge of the real estate market, and will benefit greatly from letting an experienced professional do it.

You cannot discount the value of having experience in marketing and sales. Some people have as little respect for sales and marketing professionals as they have for attorneys. Perhaps this is because they feel that people who possess such skill and who have access to great stores of knowledge somehow have an advantage over them. Perhaps they are right. But why not put such knowledge and experience to work for you? If what you need is to sell your house and an agent has the skills to get this done, then there is no reason not to take advantage of this. When you put a piece of real estate for sale, an agent is in her element.

If you do business through a real estate agent, you will get the benefit, not only of his or her experience and networking skills, but also from a solid base of real estate education. In essence, your real estate agent is a smorgasbord of information that you would either not have access to, or that you would have to spend a lot of time tracking down.

All of these skills that a real estate agent possesses are fantastic and will help you get and keep a buyer interested long enough to get them to the negotiation table. And that is the time when the agent’s skills will really become evident. You really see an agent shine at the negotiation table. That is because the agent has done this enough times to develop know-how of the human thought process. A real estate agent knows how to keep a poker face or how to disguise what he or she is truly thinking, how to gage interest and how to get the buyer to accept terms that are better for the seller. As a non-professional, it is entirely possible that you will miss valuable cues that signal the buyer is willing to do what you ask, whereas a professional will be able to seize the opportunities that present themselves. An agent brings far more to the table than simple knowledge of the real estate market.

Palm Coast Real EstateĀ 

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